Shoppers rediscover the joy of retail outlets
By Wang Hongyi in Shanghai | China Daily | Updated: 2014-11-22 08:42
Almost one in three Chinese shoppers plan to buy more at brick-and-mortar outlets, consulting firm Accenture Plc said in a report on Friday.
About 26 percent of Chinese consumers said they would be shopping more in-store, versus 18 percent in the previous year. The company surveyed 15,000 consumers in 20 countries including China to rank their shopping experience across channels.
About 93 percent of Chinese consumers said it is easier and more convenient to complete a purchase in-store than online (about 75 percent said this method is easiest) or by mobile (about 61 percent).
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