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Town that always says Ganbei!

China Daily | Updated: 2014-11-21 07:28

Moutai Town, a hamlet in the north of Guizhou province, is nestled in a deep valley surrounded by three mountains, with the Chishui River running through it. It has since time immemorial been a natural cellar for the production of baijiu, or Chinese white spirits.

Home to about 50,000 people, the town has more than 800 registered baijiu businesses valued at $23.5 billion. The best known, of course, is Moutai, also called China's national liquor.

You come to the town in a bus or car from Guizhou's capital Guiyang, which is about four hours by road. The minute you step off the vehicle and out into the open air in Moutai, the aroma of the fermented red sorghum that is used to produce the distilled liquor assails you.

Town that always says Ganbei!

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