Sweet times lie ahead for Hershey's

US chocolate firm banks on Golden Monkey to open doors in China

Finding a single taste that appeals to customers across all geographies has been the dream of every chocolate maker. But Bert Alfonso, president of international business at The Hershey Co, believes that it is equally important for companies to have products that succinctly blend local and international flavors, for sustained growth in key markets like China.

The Pennsylvania, United States-based chocolate manufacturer has already taken the first steps in this regard by launching chocolate products with blended ingredients and also through acquisitions of Chinese confectionery brands that have established connections with customers.