Milk firm plans to revolutionize dairy sector
By Cecily Liu in London | China Daily | Updated: 2014-11-17 07:20
Royal FrieslandCampina bets big on 'grass to glass' approach in China
The biggest dairy company in the Netherlands says it hopes to revolutionize China's dairy production industry with its "grass to glass" approach.
"The Chinese market is very important to us," says Chief Executive Officer of Royal FrieslandCampina, Cees't Hart. "We are aiming for $1.26 billion of sales in China."
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