Themed success

Global players add more fizz to theme parks with new offerings

At the age of four, Xiong Zimi has traveled to the Universal Studio in Japan and the Disney resort in Los Angeles in the United States. The globe-trotting traveller has many favorite characters and programs gleaned from her visits to various theme parks. Her home in Beijing is filled with toys, costumes and other souvenirs collected during the trips.

Like Xiong, many Chinese children and their families are passionately embracing theme parks, their story telling techniques and exciting rides and programs. And that in turn, is propelling an increasing number of investments in building theme parks and fueling existing theme park operations in China with growing footfalls and ticket revenues.