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China's top brands soar 22 percent in value

By Wang Zhuoqiong | China Daily | Updated: 2014-11-15 08:20

China's top 50 brands have soared 22 percent in value this year, with Internet and financial services organizations dominating the rankings.

The list was calculated by New York-based global branding consultancy Interbrand and published within its 2014 Best China Brands report, using three key measurements of value: financial performance of the product and service; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.

The study rated Internet communication platform operator Tencent Holdings Ltd as China's most valuable brand name, followed by China Mobile Ltd, adding that in light of digital and mobile technology transforming the global marketplace, there were increasing similarities between this year's top Chinese brands and those brands recognized on the world stage.

China's top brands soar 22 percent in value

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