Australian tourism campaign may be missing its target

Australia's campaign to attract more tourists from China may be falling on deaf ears. The country has dropped to 17th on the list of most popular Chinese international tourism destinations, according to new data from daodao.com, TripAdvisor's official website in China.

The numbers suggest that Australia is being eclipsed in its efforts to lure Chinese tourists, despite its major marketing efforts.

Page views on the website suggested that as many as seven non-Asia destinations were preferred ahead of Australia by Chinese tourists in the 12 months from September 2013.