Couriers play vital role in success

"Double 11' rush prompts firms to add warehouses, vehicles, staff to handle orders

Careful planning by logistics companies across China played a key role in making this year's Singles' Day shopping festival another huge success.

According to officials at Alibaba Group Holding Ltd's major online marketplace Tmall, it worked closely with 13 courier firms in setting up more than 150 distribution centers, covering more than 2 million square meters of space, to manage the consumer-spending onslaught.