Weaving a high road to growth

Chinese silk company uses APEC platform to highlight global plans

Riding on the back of endorsements from global leaders during the Asia-Pacific Economic Cooperation leaders' meeting in Beijing, Chinese silk major High Fashion Silk (Zhejiang) Co Ltd is looking to spread its reach beyond the nation and enhance its standing as an icon of Chinese culture, a company official said on Tuesday.

High Fashion Silk, a leading woven silk and knitting fabric producer from Xinchang in Zhejiang province, rocketed to instant fame after top global leaders wore the company's glitzy New Chinese Suits during the APEC welcome ceremony in Beijing on Monday night.