Diplomatic moves bring rewards for cashmere maker

The company that supplied the specially designed scarves and shawls for leaders who participated in the 22nd APEC Economic Leaders' Meeting and their partners this week is hoping the high profile gained for its products will help boost China's cashmere industry.

Wang Zhen, the founder of 1436, a high-end cashmere brand owned by Erdos Fashion & Textile (Beijing) Co Ltd, said the wool used to make the specially designed shawls can quite rightly be called "treasures in cashmere".

The top-quality products made their debut at the welcoming banquet hosted by President Xi Jinping on Monday night.