Fountain of ideas

In the world of advertising, budget and creativity spell the difference. It pays to have a fountain of ideas that make brands and companies stand out in the midst of cutthroat competition. It pays even more to have a lean agency that generates a powerful stream of ideas that meet corporate budgets and consumer expectations through one creative execution.

Merlee Jayme underscores these business tenets as she leads Philippine advertising agency DM9 JaymeSyfu as its chairperson and chief creative officer.

Jayme started her career as a summer intern at international advertising agency J Walter Thompson, taking on different roles in account management as well as media and creative departments.