Inbound adventuring

Tourists give China a miss, efforts are under way to find out why

There is a huge increase in Chinese tourists shopping in Oxford Street, London, or strolling in Stratford-upon-Avon, part of a storied wave of outbound tourists, but China is seeing a drop in tourists from around the world enjoying its delights.

China's inbound tourists reached 129.08 million last year, a large number but still down 2.51 percent year-on-year, according to a report from the China Tourism Academy. The inbound sector has seen declines in visitor numbers and the amount of money spent by visitors.