Opportunity growing for China's Internet media

Chinese Internet media are exploring innovative products including reader-friendly content and apps for news outlets to attract more of the country's growing Internet and mobile users.

With the growing popularity of smartphones and tablet computers, and with wider Internet coverage, more people are getting information through new media, which is creating new opportunities for these media, said Ren Xianliang, deputy chief of the State Internet Information Office.

"A new type of mainstream media will be developed in China, combining the traditional and the new media," Ren said in a keynote speech at the 14th Forum on Internet Media of China in Suzhou, Jiangsu province, on Friday.