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Hello Kitty at 40 gives adults license to play

By Agence France-Presse in Tokyo ( China Daily ) Updated: 2014-10-30 07:52:34

As a Japanese schoolgirl in the 1970s, Kazumi Kaminaga had never seen anything as cute as Hello Kitty when she first laid eyes on the moon-faced, mouthless character in a shop.

"There were hardly any 'kawaii' products when I was in elementary school," said the now-51-year-old mother, using the Japanese word for "cute".

"It was such a shock. ... She was really kawaii."

Hello Kitty at 40 gives adults license to play

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