Health shows scrutinized
By Liu Zhihua | China Daily | Updated: 2014-10-30 06:54
New rules for such programs aim at curbing misleading advice and the pushy sell of ungrounded theories on TV. Liu Zhihua reports.
China's top media regulator has tightened control over health-related TV programs, in a bid to provide viewers with better scientific content.
Last month, the State Administration of Press, Publication, Radio, Film and Television said that such programs shown on TV must have only qualified doctors and medical experts to advise audiences on the prevention and treatment of diseases. The experts are also required to be certified by health authorities.
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