Hearing the sound of success

Strong emotional reasons to drive expansion, says Sonova chief

Despite being the world's largest hearing care services provider, the Switzerland-based Sonova Group believes that it has its task cut out in China, especially to sustain growth on a long-term basis

Hearing care is a special need, which is not only attractive from a business perspective, but also from the strong emotional connections it provides, said Lukas Braunschweiler, chief executive officer of Sonova.