Netizens snapping up Palace souvenirs

When the Palace Museum in Beijing released a series of creative and cultural souvenirs, they were quickly picked up by social media and generated intense interest online.

A micro blog with more than a million followers posted some of the pictures, and it has been reposted 18,473 times.

One of the pictures features a pair of stereo earphones that look like a string of beads and jewels indicating the rank of officials during the Qing Dynasty (1644-1911).