HBO's entry to streaming a watershed moment

Popular cable network seeks to 'reach consumers on their own terms', experts say.

For years, the notion of on-demand, anywhere television has been slowly disrupting the traditional pay TV industry. Now it seems that streaming video has hit a watershed moment.

HBO recently announced it would launch a stand-alone streaming service in 2015 to deliver hit shows like Game of Thrones and Girls directly to viewers without a cable or satellite subscription.