Report: Mobile advertising on a roll

The rapid increase in the use of mobile Internet technologies and smartphones has helped China become the fastest growing mobile advertising market in the world, an industry report said on Tuesday.

Advertising expenditure on mobile terminals will see a growth of 834 percent in China, which is about three times the global growth rate, according to the 2013-2016 global trends for the advertising industry released by digital and media consultancy ZenithOptimedia.

Most of the major categories will see rapid growth in mobile advertising, with beauty, automotive and luxury being the main gainers, said Mykim Chikli, chief executive officer of ZenithOptimedia China.