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Designer Emily Xiaodan Yu unveils her latest book while trying to promote lingerie culture in China. Sun Yuanqing reports.

Fashion designer Emily Xiaodan Yu, who went to learn and earn in New York more than a decade ago, has unveiled her latest book: On and Beyond, A View on Fashion by a New York Designer. The book is based on columns she wrote for Shanghai-based The Bund magazine in the past two years, during which she spoke of well-kept secrets of many outlet stores, the fallout from fashion world's fast pace and questioned the hesitation toward Chinese-made products, among other issues. "Consumers have the right to know about the outlet stores, so they can choose for themselves. The brands need to know it's more important to make clear 'made by whom' rather than 'made in where', so they can position themselves better," says Yu, 48.

Literary critic Li Tuo says Yu offers a very different perspective as an insider.