Free-to-play gaming may be a big challenge

Chinese links put Eutechnyx and its customers in the driving seat

The challenge of piracy and the prevalence of free-to-play gaming in China may seem a great barrier for many foreign companies to even attempt entering the market, but for Eutechnyx, a company in Gateshead, northeast England, it was a catalyst to design new approaches and revolutionize its group business model.

Eutechnyx, founded 27 years ago, is a computer and video games developer that specializes in racing games, the most widely known being Auto Club Revolution and NASCAR (National Association for Stock Car Racing).