Auto Special: BMW's latest models start e-mobility revolution

German premium vehicle producer BMW Group is kicking off a new era of e-mobility after it launched its latest battery electric vehicle model i3 and plug-in hybrid i8 in Beijing on Sept 21.

"Sustainability is set as a strategic objective of the BMW Group. Our commitment is all-round, among which e-mobility is the future of our business," said Karsten Engel, president and CEO of BMW Group Region China.

As a step to further enhance the company's branding philosophy of "Your Driving Pleasure, Our Joy" in China, the two models were unveiled at BMW's event - Joy Night.