Auto Special: Quality services at the core of BMW brand loyalty

BMW is seeing a greater degree of customer satisfaction in China as a result of its customer-oriented after-sales services, said a senior company executive.

"In all markets, the first priority is that you have to focus on the customers, on their demands and requirements," said Claus Eberhart, vice-president of after-sales at BMW Brilliance Automotive, in an exclusive interview with China Daily.

He made the remarks on the sidelines of the final round of the 2014 BMW National After-sales Competition of Excellence held on Sept 24 in Beijing.