Nissan, Dongfeng come together for Infiniti

Japanese automaker Nissan Motor Co said on Monday that it has set up a joint venture with Dongfeng Auto Motor Corp to manufacture and market its luxury brand Infiniti in China.

Dongfeng Infiniti Motor Co Ltd, a 50-50 joint venture between Dongfeng Motor Corp and Nissan Motor Co Ltd, with also be fully prepared to take advantage of the localization drive in China, company officials said.

The new venture will independently operate the Infiniti brand, both imported and locally produced models under the principles of "One Strategy, One Brand, One Team, One Channel" to achieve corporate growth, said Daniel Kirchert, managing director of Infiniti China, who was appointed president of Dongfeng Infiniti.