Maturing market wants better quality

Survey finds three-quarters of owners plan to switch brands

In a maturing market that wants better quality and services, three-quarters of car owners in China are planning to switch brands when they buy their next vehicle, according to a report by The Boston Consulting Group released on Sept 17.

The "great brand migration" will involve some 90 million car owners in almost every segment of the country's auto market, said the report.