Pop saves cinema

Youth-oriented romances and comedies are infusing the country's box office with new audiences. Wang Kaihao discovers they're putting the squeeze on relatively artistic films as they grab more of the market.

China's lowest-grossing film in 2013 earned just 2,000 yuan ($324) at the box office.

Memories Look at Me - an arthouse film directed by Song Fang and produced by acclaimed director Jia Zhangke about a working woman's trip back home to a small city to spend time with her parents - won acclaim at several overseas film festivals.