China's 'Home Field' advantage
By Murray Greig | China Daily | Updated: 2014-09-12 07:26
The National Football League is rapidly becoming more than a passing fancy in China.
According to NFL China statistics, the league's nationwide fan base has grown by an astounding 462 percent over the past four years and now encompasses 14 million people who describe themselves as followers of American tackle football.
This season, NFL games will be televised across 20 regional channels, reaching more than 96 million Chinese viewers, and five online broadcasters - PPTV, LeTV, iQiyi, Sina Sports and QQ Sports - are also showcasing weekly live action.
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