Screen delight

Chinese moviegoers can look forward to better experiences at theaters as a California company enters the local market with richer sights and sounds. Wang Kaihao reports.

Chinese movie fans may soon have access to better acoustics and visual effects in cinemas and inside their homes with a reputable international company setting foot in China. THX, a California-based private provider of audio and visual reproduction standards for movie houses and home theaters, recently announced an alliance with China Film Group, the country's biggest State-run film enterprise. The deal was announced at the Beijing International Radio, Film and Television Equipment Exhibition held late last month.

The debut of THX in China is of special significance to filmmakers and moviegoers here, and it will likely bring China's film industry one step closer to international standards, says Lin Minjie, general manager of China Film Group's subsidiary company China Film Equipment Co Ltd.