Time on its side: Apple Watch said to be raising bar

US company looks to steal the thunder of Chinese companies as demand for personalized devices grows, reports Gao Yuan.

Apple Inc's "next big thing" is coming to your wrist - finally.

Apple Watch, the long-awaited wearable device introduced by the United States-based company, is set to challenge existing players in the Chinese market, much like what its iPhone siblings have done in the smartphone sector.