Wuliangye banks on overseas markets for sustained growth

Liquor maker Wuliangye Yibin Co Ltd is planning to expand its global presence by selling and promoting more Chinese white spirits in major overseas markets, according to Peng Zhifu, deputy general manager of the Shenzhen-listed company.

Peng outlined the company's 'going global' strategy during the 18th China International Fair for Investment & Trade being held in Xiamen, Fujian province.

Wuliangye, which literally means "Five Grains Liquid", has been widely renowned in China, but the company is not satisfied with being "just a national leader", said Peng.