What they say

"The majority of users on social media like Weibo and WeChat are easily influenced by the sad experiences of vulnerable groups. Thus, they are more willing to participate and help them. This is why it's important to create cooperation between charity campaigns and social media,"

Hou E, a senior researcher at the Communication University of China.

"We want to promote our charity campaigns on social media to generate donations and make an impact on society, but that's never easy. We don't know the rules of releasing charity information properly online - our WeChat account has been blocked many times, mostly likely because the authorities think we are cheats,"