Audience looking for a wider audience

US audio tech firm hoping China will drive its future growth

It is not often that you would spot the chief executive of a Silicon Valley-based company "asking" his smartphone to take a selfie of himself in a Shanghai subway car. But that was exactly what Peter Santos, the chief executive of the United States-based Audience Inc, was doing on a bright and sunny morning in Shanghai during a recent business trip.

Like a proud parent who talks about the achievements of his children, Santos pointed to the smartphone and said that it is not just an instrument with voice capabilities, but something that can interface across multiple platforms and unleash a veritable revolution in wearable technologies.