Brewer at 'lagerheads' with rivals

Tsingtao looks to consolidate its position in China with reliance on established brand

China's most famous beer and probably its biggest global brand, Tsingtao is relying on Japanese investment to help negotiate slowing growth and intensifying foreign competition.

Set up by German brewmasters in 1903, Tsingtao Brewery Co Ltd is now State-controlled but partly Japanese-owned.