Just show it has changed

When Zhao Baige took over as the presiding executive of the Red Cross Society of China three years ago, both she and the other executives had underestimated the efforts needed to regain public trust for the group. The public expected to see a total reform, but all she did was offer explanation after explanation. Let's hope the new leader takes deeper measures. The RCSC has faltered, not from any external scandal, but from its own refusal to change. That lesson should be learned by other industries that need to reform as well.

Beijing Times, Sept 3

While one scandal can ruin a charity organization within days, relentless efforts are needed to rebuild its reputation, including changes to its management and the way it is run. Zhao was reported to have adopted some reform measures during her three years of service, but progress was rather slow. The Red Cross Society of China needs breakthroughs in order to truly win public trust back.