Continental sets sights on replacement market
By Li Fangfang | China Daily | Updated: 2014-08-25 07:17
Tire firm to open new test center, enter OEM business
Jay Dhillon is the only expat in his company, Continental Tires Trading (Shanghai) Co Ltd.
"To win in this market, localization is the most important thing. I believe Continental Tires is one of the most localized foreign companies in China," said Dhillon, general manager of the company.
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