Turning point for the hospitality industry

Individual business and leisure travelers will provide the much-needed growth momentum for Chinese hoteliers, even as prospects in the high-end segment continue to be bogged down by the government's austerity measures, a new industry report said.

According to the report released by global real estate services firm Jones Lang LaSalle Inc, individual business travelers accounted for about 40 percent of the overall hotel business in China in 2013.

"Individual business travelers will be the mainstay for the hotel industry this year also," said Ye Feng, vice-president of Jones Lang LaSalle's hotel and tourism real estate investment consulting department in China.