Showing off snow mountains' beauty to the world

Sina Dingdru founded Shangri-La Bara Gedzong Tourism Development Co in 1999 to promote and preserve the beauty of his hometown.

"My hometown is sacred and beautiful. There are pagodas, snowy mountains, valleys, forests, lakes and alpine pasture. I want to introduce its beauty to the world and help the villagers get rich through developing tourism," Sina Dingdru said.

Many of the villagers are now involved with constructing scenic spots in the Bara Gedzong National Park, which has improved their income from less than 2,000 yuan ($325) to more than 30,000 yuan per year.