Infiniti hits the fast lane with 'Dare to Love'

Japanese automaker Nissan Motor Co's premium brand Infiniti gave a lift to its 2014 marketing campaign by providing customers with a new experience combining art and emotion.

Earlier this month, Infiniti announced its sponsorship of famed Chinese artist Cai Guoqiang's solo exhibition called The Ninth Wave at Shanghai's Power Station of Art, the nation's first publicly funded contemporary art museum.

The artistic endeavor was kicked off by a 10-minute daylight fireworks display Elegy along the Huangpu River. It is the first time the New York-based artist born in China is giving a daytime fireworks display to Chinese audience.