Mooncake sales set to go sky high

The traditional autumn delicacy has undergone a makeover as manufacturers look to reach out to health-conscious consumers.

It's a long-standing tradition that Chinese people eat sweet and square mooncakes at family gatherings during the Mid-Autumn Festival. However, thanks to national policy and market demand, nowadays there are very healthy varieties of mooncakes at reasonable prices.

China's catering and food industry has been implementing the central government's regulations advocating frugality since December 2012. In 2013, both prices and overall sales volumes declined, especially in five-star hotels, restaurants and bakeries.