Topshop and Miss Selfridge brands to go online

UK-based Arcadia Group Ltd is going to launch its British high-street Topshop and Miss Selfridge product lines in China next month at fashion retail website ShangPin.com.

Arcadia Group recognizes both the upfront cost and time to build a physical store in China, so it is seeking to attract Chinese customers with an e-commerce approach.

"As we continue to grow our global expansion, this will be a step forward using the power of China's online reach and therefore selling into one of the world's most exciting consumer markets,"said Philip Green, chief executive of the Arcadia Group, the parent company of Topshop, according to the report by the Financial Times.