Shangri-La examines new trends in China

Hong Kong based Shangri-La Hotels and Resorts is gearing up to focus on consumer trends of the mass market, says Sarah Chen, vice-president of the group's sales & marketing department.

With an increasing number of competitors, revenue growth of the first six months this year slowed down slightly, compared with that of last year, says Chen.

The group is expanding its business to different parts around the world, especially the second- and third-tier cities in China. It has just settled down in Tianjin and later this year there will be three more openings in Qinhuangdao, Nanjing and Sanya.