Pollution makes papermaker see the light

Company executive's new motto: 'We treat the air as if it were our own air'

When heavy smog in Shanghai last November caused his 2-year-old daughter to develop a bad cough, Kim Poulsen, executive vice-president of UPM Paper Asia, temporarily sent his family back to Finland.

On his own in Shanghai, Poulsen started to think about the investment plan the company had approved in 2012 and which he had been asked to analyze before the company went ahead with the project.