A common touch

Chinese audiences will get to buy inexpensive clothing designed by celebrities on a new reality TV show that seeks to promote fashion and beauty. Han Bingbin reports.

Chinese TV stations have long believed that the bulk of their viewership was people past their prime with little income, a segment fashion shows were rarely willing to touch.

But all that might change with The Goddess' New Dress, a reality show that seeks to celebrate fashion and beauty. The show recently announced its landing on Shanghai-based Dragon TV where it will premiere on Aug 23.