New iPads go into production; could reinvigorate sales growth

Apple Inc's suppliers have started making new iPads, according to people with knowledge of the matter, as the company works to reinvigorate sales of the tablet computers after two straight losing quarters.

Mass production of a full-sized iPad with a 9.7-inch screen is already underway, with a launch projected for the end of this quarter or early next, said two of the people, who asked not to be identified because the details are not public. A new version of the 7.9-inch iPad mini also is entering production and will probably be available by the end of the year, they said.

The timing is crucial as Apple ramps up a new product push for the lucrative holiday shopping season. The lineup is anticipated to include new iPhones with bigger screens, as well as a health-oriented watch-like device, people with knowledge of the matter have said.