Max Mara brings a touch of Italian style

Fashion house opens prestigious flagship store at Beijing plaza

Before the opening ceremony of Max Mara's biggest flagship store in Asia, the chairman of the Italian fashion house, Luigi Maramotti, was being photographed and giving interviews in the stylish building at China Central Place, a premium commercial complex in Beijing.

The 57-year-old Italian, wearing a cream-colored suit with a brilliant-blue pocket square and a narrow tie, said he has been traveling to China for 10 years. However, recently, he has been frequently visiting second- and third-tier cities, rather than just Beijing and Shanghai as before.