Yu'ebao launches 'innovative' project

It can be difficult to practice charity without giving. But Yu'ebao, a popular online financial service platform in China, has made it possible for people to earn money by helping destitute college students.

The financial service, which was launched by Alipay, China's largest e-payments company, and Tianhong Asset Management, rolled out an innovative project on Sunday, which allows Yu'ebao users to give financial help to poor college students without actually giving donations.

For every user who puts 101 yuan ($16.35) into his or her account, Yu'ebao will donate 1 yuan, and its project partner, the China Youth Development Foundation, will offer 100 yuan to aid students.