P&G drops weaker brands to focus on core product gains

Less is more for Procter & Gamble, the world's largest consumer product company, which has plans to dump about 90 of its smaller and less popular brands.

The move should help the company consolidate its resources to concentrate on making its existing brands even stronger in the Chinese market, analysts said.

Procter & Gamble CEO A.G. Lafley said on Friday that the maker of Pampers diapers, Crest toothpaste and Tide detergent will sell or exit 90 to 100 mostly minor brands in an attempt to refocus the business behind its 70 to 80 remaining best-selling brands.