Vespa brings Italian style to the streets of Beijing
By Zhong nan | China Daily | Updated: 2014-08-04 07:00
Vespa, the scooter brand owned by Italy's Piaggio Group, is betting that the growing use of scooters in big Chinese cities will raise its sales over the next decade.
The Italian company is looking to boost its international growth in China's lucrative market.
Vespa scooter, the ride of Audrey Hepburn in her famous movie Roman Holiday, is an Italian style icon.
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