New Michelin tires for fast-moving premium market

French tire manufacturer Michelin Group put another two high-performance products on the Chinese market on July 16 to further tap growing opportunities in the premium segment.

"The number of consumers seeking premium driving pleasure in China and across the globe is increasing," said Matthew Ye, vice-president and marketing director of Michelin (China) Investment Co.

The release of the brand-new Michelin Latitude Sport 3 (also known as TM Sport 3) and Michelin Pilot Sport Cup 2 demonstrates the French company's confidence in the Chinese premium tire market, he said.