IFE Elevator lifts expansion outlook

Manufacturing company's business strategy presses the button for overseas venture, report Li Wenfang in Dongguan, Guangdong, and Lyu Chang in Beijing.

IFE Elevator Co, one of China's largest elevator manufacturers, is considering starting a plant in South America, with its main focus being Brazil.

Brazil's large population and positive economic outlook as part of the group of emerging economies known as BRICS - Brazil, Russia, India, China and South Africa - means a robust demand for elevators, said Xin Quan-zhong, chief operating officer of IFE, which is based in Dongguan, Guangdong province, in South China.